I’m Rocio, a producer living in New York City. I went to school in Mexico, where I was born and raised, I have a Bachelor’s Degree in Communications specialized in Advertising and started my career before I graduated as an assistant, this is where I learned how to manage and organize small events, such as press conferences and symposiums. Afterwards, I worked at a series of event related jobs that would lead me to concert production, I felt right at home. I’ve been fortunate to be part of all kinds of productions – from theater, to fashion and commercial shoots, to concerts for 15,000 people—I’ve worn many different hats in all of them, this has allowed me to develop and mature my skills as a seasoned producer.
Then, I decided to move to New York City and from the beginning I felt so inspired creatively –that’s when I found the fashion world, where I was given the opportunity to develop and mature my creativity in this wildly beauty driven industry with its geniuses and their muses. I'm lucky enough to do what I love.